TikTok is increasingly being used as a platform for B2B companies to implement their marketing strategy, 帮助品牌曝光, 潜在客户的产生和形象的建立. But, w在这里 does paid TikTok 广告 come into play? Is it an effective 太l to engage with B2B audiences, or is the ROI just not worth it?
If you’re the least bit social media savvy, t在这里’s a good chance you’ve seen a TikTok video. 拥有超过 每月10亿活跃用户，既然……’年代初期, TikTok的内容是从跳舞演变而来的, lip syncing and ‘renegading’ towards a whole host of niches. 从食物抖音到青蛙抖音, the social media app’s audience has rapidly grown to span interests, ages and platforms – and it’s easy to find a community for almost 每一个thing.
So, TikTok的病毒式传播趋势, 巨大的知名度和全球影响力, it’s no surprise that B2B advertisers and marketers are hopping on the app to promote their product, 服务或品牌. While TikTok is already being used by 61% of B2B companies in their overall marketing strategy (这里有一篇很棒的文章解释了为什么他们应该这么做!), 全球最大的博彩平台TikTok是否 广告 值得投资吗?. While TikTok marketing is part of a broader and more organic strategy, TikTok 广告 involves paying to promote your product, 整个应用程序的服务或品牌. This includes investing in promotional 太ls like feed-in ads, 赞助的标签挑战, 品牌收购, meaning your audience is being directly targeted…at a price.
B2B公司的TikTok广告
有了这些付费的广告工具, it’s vital to consider their cost effectiveness before you cough up – more so if you’re a B2B company. TikTok is typically geared towards consumer-focussed content and younger demographics, while B2B companies primarily target a more niche audience. 话虽如此, 利用TikTok丰富的小众社区, the app may well be a good match for your B2B business, especially if you’re targeting a younger audience or 广告 a unique product or service.
用正确的方法, TikTok can be a very valuable 广告 platform for B2B companies, allowing them to reach new markets in a new and engaging way, 入门级预算相对较少. With significantly less B2B businesses on the app than B2C, advertisers have more opportunity to build their brand, 利用他们的利基市场并创造粘性.
总之, TikTok 广告 has both benefits and disadvantages for B2B companies aiming to expand their reach, often depending on their individual goals and target audiences.
Here are some pros and cons to give you a wider perspective:
优点:
TikTok 广告 provides access to a wider and more diverse audience
With such a staggering number of active users (which is only increasing), and 视频广告正在兴起, t在这里 is huge potential to reach untapped markets with TikTok. The popularity of the platform has also taken TikTok worldwide, as the app is now available in 154 countries with 75 different languages. So, 如果你的B2B公司在国际上运营, then 广告 through TikTok allows exposure to markets overseas.
TikTok的广告可以覆盖所有年龄段的人
If your B2B company is aiming to target younger groups though social media 广告, 这是毋庸置疑的——TikTok是你的首选, 抖音41%的用户是Z世代. 然而，这并不意味着 每一个 用户年龄在16 - 24岁之间, as this leaves the other 59% of TikTok users to be made up of Millennial, x世代和婴儿潮一代. 谁知道呢，你爷爷可能是抖音的狂热用户!
TikTok has different 广告 formats to encourage engagement
TikTok提供了丰富的广告选择, allowing your B2B company to select the best method that works for your organisation – and your budget, 太. 这些格式包括从Tt口服脊髓灰质炎疫苗view ads that appear at the top of a user’s page when they first open the app, 到允许用户点赞的订阅式广告, 分享和评论, 增加与品牌的互动. 付费网红广告也可以实施, allowing influential ‘TikTokers’ to share their authentic accounts of using your product or service, 反过来，最大限度地扩大覆盖面.
缺点:
对B2B内容的关注有限
TikTok is undoubtedly consumer-oriented for the most part, so the app may not align with the goals or messaging associated with your B2B company, possibly making it more difficult to reach a specific and niche target audience.
成本!
Advertising on TikTok can be expensive and may not offer the same level of return on investment as other platforms that can be more tailored to B2B target audiences. 根据TikTok, an 广告 campaign can be priced at anyw在这里 from £600-1500 per campaign per month, so it’s important to consider whether these figures suit your budget.
总之, investing in TikTok ads as part of your overall TikTok marketing strategy does have its fair share of benefits and drawbacks. It’s a great one to consider if you’re already implementing Tiktok marketing, as the paid ads can generate high engagement and increase your B2B brand’s exposure alongside your organic TikTok marketing strategy. 然而, it’s crucial to consider not only your target audience, 还有你的预算, 来确定TikTok广告是否适合你.
